Red Bull Heir And Europe’s Richest Millennial Banks In Another GBP 500 Million Payout After Inheriting Firm

Europe’s richest millennial and the heir to Red Bull, Mark Mateschitz, has banked a GBP 500 million dividend as his first payment after inheriting the company from his late father.

Photo shows Mark Mateschitz, undated. The Red Bull owner will give to more than 2,000 employees a bonus of 3,000 euros, fulfilling one of the last wishes of his father Dietrich ‘Didi’ Mateschitz who died in 2022. (Newsflash)

The payment came after the energy drink colossus allocated half of last year’s EUR 1.56 billion (GBP 1.35 billion) in profits to its shareholders.

Mateschitz’s 49 per cent share of the company made him eligible for a EUR 383 million (GBP 333 million) payout that was supplemented with another EUR 199 million (GBP 173 million).

The EUR 199 million paid to him as part of a company tradition of providing the Austrian side of the company with an extra payment, according to local media.

Meanwhile, the rest of the dividends were paid out to the Yoovidya family in Thailand, who owns the remaining 51 per cent of the brand.

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Most of the company’s 2022 profits came from sponsorship payments that exceeded EUR 1 billion (GBP 871 million) for the first time last year.

The company sold more than 11 billion cans of Red Bull, reaching a net revenue of EUR 9.68 billion (GBP 8.43 billion).

Image shows Mark Mateschitz, 31, and his late father Dietrich Mateschitz, 78, undated photo. Mark Mateschitz became Austria’s richest man after inheriting his father’s treasure. (Newsflash)

Mateschitz became one of Europe’s newest billionaires, with a net worth of USD 34.7 billion (GBP 27.8 million), when he inherited the stake in Red Bull after his father Dietrich died aged 78 in October 2022.

The 31-year-old tycoon also inherited a number of luxury properties, from a Fijian island to Austrian castles, and an estate in London’s exclusive Knightsbridge.

He was recently listed by Forbes as the world’s 37th richest person.

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Mateschitz began seeing the heiress to the multi-billion dollar crystal jewellery giant Swarovski, Victoria, aged 30, in February, just weeks after she announced her separation from her then-husband, property magnate Werner Muerz, 46.

After weeks of speculation, the pair made the new romance public by posting an Easter snap together from South Africa, on 9th April.

The snap appeared on Swarovski’s Instagram profile with a caption reading: “No-Bunny compares to you. Happy Easter everyone…”

Picture shows Victoria Swarovski, 29, and Mark Mateschitz, 30, undated. She is allegedlly dating Red Bull heir Mark Mateschitz, 30, after she separated from husband Werner Munz. (Newsflash)

They lived together in one of Mateschitz’s estates – reportedly a castle – in Salzburg, Austria, but recently announced they are building a luxury villa together in Marbella, Spain.

The property, set in an exclusive residential complex named ‘The Gallery’, will reportedly cost the pair EUR 3 million (GBP 2.6 million).

It will reportedly have several bedrooms, balconies, and a saltwater pool with a sea view.

Swarovski said: “I’m very happy that it will soon be my home.”


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